Kellogg Drops Phelps

http://blogs.reuters.com/mediafile/2009/02/06/kellogg-drops-phelps-after-photos/

As many of you have probably already heard this week, Michael Phelps was dropped by Kellogg as his sponsor because his actions were "inconsistent" with their company image.

Most people did not think Phelps deserved to lose any of his sponsors over this ordeal. Most believed that after his public apology, it should have ended there. Yet, many parents demanded that a tougher punishment be given to him so that their children would see that no matter how famous you are, there are still consequences for your actions.

Speedo, Omega watches, Visa, Subway, and many other sponsors kept their deals with Phelps after his apology. Kellogg however, was the only one to end their deal. It is nice to see a company take a responsible position and respond to the demands of the few parents who were still angry with Phelps. I don't believe that they are sending the right message about forgiveness though. Someone should not be persecuted even after they have publicly apologized for their actions.

Besides, believing that one photo can make your child begin to smoke pot is ridiculous. Parents should feel confident that they've taught their children to think for themselves and not be so easily influenced. This entire event can be best summarized by SNL's weekend update skit from this past weekend.

http://www.videosift.com/video/Really-With-Seth-Meyers-SNL-Mike-Phelps-Kellog-Situation